The Ultimate Guide to Prepping Your Dashery Shop for the Holiday Season
The holiday rush is almost here, and it’s the busiest shopping time of the year. Whether you’re a seasoned creator or launching your first merch line, now is the perfect time to prep your Dashery shop so your fans can see everything you have to offer. Below is your full, step-by-step holiday guide, pulled straight from our most important seasonal updates and best practices.
1. Make Sure Your Dashery Shop Is Fully Prepped
You’ll want your store ready long before holiday shopping peaks. Start with these must-do steps:
Link Your Dashery Shop Everywhere
Make sure your shop link is in all of your social media bios, link services, and anywhere else your fans look for you.
Customize Your Storefront
Fully express and represent your brand by updating your storefront’s background color, fonts, avatar/banner images, and more. A cohesive look helps fans instantly recognize your style.
Showcase all Products with Multi Product View!
Display your work on all products instead of a single thumbnail or canvas! Go to Products in your Dashery settings → choose a design → edit → scroll to product options → select “Show all products in storefront.”
Additionally, you can apply our new “Smart Sort” logic, which will default to showing your best selling products first (or, if you haven’t made sales yet, the best selling products across all Dashery storefronts). To apply Smart Sort, visit this page.
Explore the New Creator Homebase
Creator Homebase lets your landing page function more like a website. Add content blocks (like an About Me section) and merch blocks (like Best Sellers) so your fans can explore more in one place. For a demo, visit our YouTube page.
For deeper dives on any of these features, visit the Dashery Feature Release Blog.
2. Drop New Designs (Because New = More Sales!)
As the holidays get closer, it’s the perfect time to give your shop something new and exciting.
New designs do more than expand your catalog — they give your audience a reason to re-engage, share, and shop. A fresh drop is content you can promote immediately:
Post a sneak peek
Share behind-the-scenes
Remind fans they can snag something special for the holidays
Creators who stay active and promote their new designs on the channels where they have the highest following see higher engagement and stronger sales, especially during the holiday rush. The key is consistency!
If you’ve been sitting on an idea, now’s the time to release it. Your fans are ready to see what’s new — and a new design could make all the difference this season.
3. Plan Your Black Friday–Cyber Monday Flash Sale
The biggest shopping days of the year are your biggest opportunity. Make sure you’re ready.
Key Holiday Shopping Dates
Friday, November 28 — Black Friday
Monday, December 1 — Cyber Monday
December 15 — Last day for standard-shipping orders to arrive before Christmas
How to Set Up Your Flash Sale
Go to your Dashery store settings
Click Sales and Promotions
Name your sale
Set your sale dates to 11/28 (00:00) through 12/01 (11:59 PM)
These dates capture the highest-traffic shopping period of the entire year.
And the final step… tell your audience. Fans are already planning to shop — give them a reason to celebrate you.
4. Tell Your Fans Their Merch Is On Sale
As Black Friday approaches, it’s time to post about your sale on all of your social media channels so fans know they can take advantage of the best deals of the year.
If you’re nervous about promoting, here’s the truth:
Every business in the world is promoting right now.
Your fans care more about you, a creator they love, than a giant corporation. Seeing your promo isn’t just expected; it’s appreciated. Give them the chance to support you this season.
What Actually Works (Based on Thousands of Creator Promotions)
Post on your highest-followed, most engaged channel first.
If you rely on podcasts or YouTube, plan ahead so your promo fits your publishing schedule.
Put reminders on every platform.
Don’t forget Discord, Patreon, email newsletters, or anywhere your community gathers. Algorithms hide posts — make it easy for fans to find your sale.
Blend the promo into your normal content.
This is the secret!
Use carousel images on Instagram
Mention the sale in your caption
Wear your own merch in a video
Traditional “ad posts” get ignored — your content is what your fans engage with. If they don’t see the post, they’ll miss the savings.
Need a caption? Steal one of these:
Option 1:
“🚨My merch store is on sale for Black Friday!🚨 Check out my link in bio for tees, hoodies, stickers, mugs, and more. All on sale for a limited time!”
Option 2:
“My merch store is on sale for Black Friday! Send this post to let someone know what’s on your wish list, or treat yourself to a great discount. 🎁😉”
Here’s to your best earnings of the year. 🥂
