Privacy Policy

Last Updated July 2025

Dashery (“we”, “us”, “our”, “Platform”), operated by TP Apparel LLC, respects the privacy of our users and has developed this Privacy Policy to demonstrate its commitment to protecting your privacy. This Privacy Policy is intended to describe for you, as an individual who is a user of any of our websites or our services, the information we collect, how that information may be used, with whom it may be shared, and your choices about such uses and disclosures.

We encourage you to read this Privacy Policy carefully when using any of our websites or services or transacting business with us. By using any of our websites, you are accepting the practices described in this Privacy Policy.

If you have any questions about this Privacy Policy or our information-handling practices, or if you would like to request information about our disclosure of personal information to third parties for their direct marketing purposes, please contact our Legal Team by e-mail at: [email protected].

DATA CONTROLLER

TP Apparel LLC, 91 5th Avenue, 5th Floor, New York, NY 10003, USA is the data controller for the purposes of the General Data Protection Regulation (GDPR) applicable in the European Union and the United Kingdom. 

  1. TYPES OF PERSONAL DATA WE COLLECT

  1. Information you provide: We may collect and store any personal information you enter on any of our websites or provide to us in some other manner. This includes identifying information, such as your name, address, e-mail address, and telephone number, and, if you transact business with us, financial information such as your payment details (PayPal, bank account etc). In accordance with the applicable laws and relevant thresholds, we may also collect your identification document, legal name, legal business name, address, phone number, email address, bank information, tax ID, date of birth, business registration number (if relevant), VAT number (if relevant), country of tax residency and tax status.

In addition, we collect personal data that you provide to us in connection with your visit to and use of our services, e.g. your movements and executed actions on Dashery. 

  1. Web Server Logs: When you visit Dashery, our web server automatically collects so-called access data out of technical necessity, which your terminal device automatically transmits. This log record may include the following information: your IP address, the date and time you are on the Marketplace, the pages you visit on the Marketplace, the name of the file you retrieve and the amount of data transferred, the message whether the retrieval was successful, the website you were on before (so-called referrer website), the browser you use (e.g. Microsoft Edge or Google Chrome), the operating system you use (e.g. Windows 10) as well as the domain name and address of your internet provider.

  2. Cookies: When you visit any of our websites, we may assign your computer one or more cookies to facilitate access to our sites and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our sites, such as the web pages you visit, the links you click, and the searches you conduct on our sites. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. 

You may delete or decline cookies by changing your browser settings. 

  1. Other Technologies: We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of our sites. We also may include web beacons in promotional or other e-mail messages or newsletters to determine whether you have opened the messages and the subsequent action taken by you. The information we obtain in this manner enables us to customize the services we offer our website visitors to deliver targeted advertisements and to measure the overall effectiveness of our websites, advertising, content, programming or other activities.

US only: When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these emails. 

  1. Information collected by third-parties. We may allow third-parties, including our authorized service providers, advertising agencies, and ad networks, to display advertisements, or provide applications and services on our sites. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements or use their applications and services. Our websites do not provide any personal information to these third parties, but they may collect information about where you, or others who are using your computer, saw and/or clicked on the advertisements they deliver, and possibly associate this information with your subsequent visits to the advertised websites. They also may combine this information with personal information they collect from you. The collection and use of that information is subject to the third-party's privacy policy. This information allows them to deliver targeted advertisements and personalized online experiences and gauge their effectiveness. Some of these third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies (www.networkadvertising.org).

3.  HOW WE PROCESS YOUR PERSONAL DATA

  1. Platform Operations: We use your personal data to operate the Platform, manage orders, maintain performance, and facilitate communication with you. The legal basis for this is the fulfillment of our contractual obligations according to Article 6 para. 1 (b) GDPR.

  2. Fraud Prevention: We process data to prevent fraud and protect the Marketplace's integrity. Our legitimate interests in this context are to protect the integrity of the Platform, our services, our system and our users. The legal basis for this is Article 6 para. 1 (f) GDPR. Our legitimate interests in this context are to protect the integrity of Dashery, our services, our system and our users.

  3. User Experience: We process your personal data in support of our efforts to (a) provide you with the most optimal and meaningful user experience possible when visiting and using our Platform and services; (b) improve and optimize the Platform, its layout and content, and our services; and (c) prepare promotional materials and display advertising, to promote the Platform. The legal basis for this is our legitimate interest according to Article 6 para. 1 (f) GDPR. Our legitimate interests in this context are to provide you with an optimal and meaningful user experience on the Marketplace that meets your expectations and needs on the one hand and fulfills our commercial interests on the other hand.

  4. Email Marketing: With your consent (in accordance with Article 6 para. 1 (a) GDPR) we process your data for email marketing, including newsletters and special offers. You can revoke consent anytime.

4. SHARE AND TRANSFER OF PERSONAL DATA

We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:

  1. Authorized service providers. We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, delivering packages, providing customer service and marketing assistance, performing business and sales analysis, supporting our websites' functionality, and supporting surveys and other features offered through our websites. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.

  2. Legal demand. In response to a subpoena or similar investigative demand, a court order, or request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.

  3. Suspected fraud. When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our websites' terms and conditions or other agreements or policies.

  4. Corporate transaction. In connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses so-called cookies.

On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

We only use Google Analytics with IP anonymization activated. This means that the IP address of the user is shortened.

The processing of Google Analytics is carried out in accordance with Art. 6 para. 1 (a) GDPR on the basis of your consent. We have concluded an order processing agreement with the service provider in which we oblige him to protect our customers' data and not to pass it on to third parties.

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the URL https://tools.google.com/dlpage/gaoptout?hl=en.

Information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Microsoft Clarity 

We use Microsoft Clarity to capture how you users interact with our website through behavioral metrics, heatmaps, and session replay to improve and market products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. ACCESSING YOUR INFORMATION

If you have an online account with us, you have the ability to review and update your personal information online by logging into your account at Dashery.teepublic.com You can also review and update your personal information by contacting our Legal Team by e-mail at: [email protected].

After you close your account, you will not be able to sign in to that website or access any of your personal information. However, you can open a new account at any time. If you close your account, we may still retain certain information associated with your account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our websites or our users, or take other actions otherwise permitted by law. 

Your choices about collection and use of your information

  1. You can choose not to provide us with certain information, but that may negatively impact or totally prevent your use of certain features of our websites because such information may be required in order for you to register as a member; purchase products or services; participate in a contest, promotion, survey, or sweepstakes; ask a question; or initiate other transactions on our websites.

  2. When your register on any of our websites, you may be given a choice as to whether you want to receive e-mail messages about special offers or with special distributions of content by us. You may modify your choice at any time by clicking on a link at the bottom of any email. You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future. It may take up to 10 days for us to process an opt-out request. We may send you other types of transactional and relationship e-mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. Please note that changing information in your account, or otherwise opting out of receipt of promotional email communications will only affect future activities or communications from us. If we have already provided your information to a third party (such as an event provider) before you have changed your preferences or updated your information, you may have to change your preferences directly with that third party.

  3. You may tell us not to share your personal information with third parties for direct marketing purposes by letting us know at [email protected].

6. HOW WE PROTECT YOUR PERSONAL INFORMATION

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information.

We want you to feel confident using our websites to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. Users should also take care with how they handle and disclose their personal information and should avoid sending personal information through insecure email. 

External service providers who have access to personal data in the course of their activities must sign a data processing agreement (Article 28 GDPR) with us, which obliges them to implement the necessary and appropriate steps to protect the personal data provided to them.

Your personal data may be transferred to countries outside of the EEA. In such cases, we take all necessary steps to ensure that your data is treated securely and in accordance with this privacy policy and the GDPR. This includes ensuring that the recipient country ensures an adequate level of protection or that we have put in place appropriate safeguards such as standard contractual clauses.

7. DATA RETENTION PERIOD

Your personal data will be stored by us only as long as it is necessary to achieve the purposes for which it was collected or – if there are any legal retention periods beyond this – for the duration of the legally prescribed retention period. Subsequently, your personal data will be deleted.

8. CHANGES

We reserve the right to change this Privacy Policy at any time in accordance with the law. This may be necessary, for example, to comply with new legislation or in the case of new services. In the event that we make substantial changes, we will notify you via email, push notification or similar.

9. DATA DELETION

In accordance with applicable law, you may have the right to request the deletion or restriction of the processing of your personal data if, for example, there is no longer a legitimate business purpose for such processing under this Privacy Policy or applicable law and legal retention obligations do not prevent further storage.

You can contact us at [email protected] any time with a deletion request.

10. EU USERS: YOUR RIGHTS UNDER THE GDPR

In accordance with applicable data protection law, you may have the following rights.

(a) Right of access, rectification, erasure and restriction: You may have the right to request information about your personal data stored by us at any time. When we process your personal data, we take reasonable steps to ensure that your personal data is accurate and up to date for the purposes for which it was collected. In the event that your personal data is inaccurate or incomplete, you may request that it be corrected. You may have the right to request the deletion or restriction of the processing of your personal data if, for example, there is no longer a legitimate business purpose for such processing under this Privacy Policy or applicable law and legal retention obligations do not prevent further storage.

Your user account shows you the essential personal data that is stored by us. You can view, change and/or delete this personal data at your own discretion. Furthermore, you can contact us at any time with a request for information, deletion and restriction under the contact options listed in section 1.

(b) Right to data portability: You may have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format or to transfer this data to another controller. For this purpose, please contact the contact [email protected].

(c) Right to object: You may have the right to object to the processing of your personal data on specific grounds relating to your particular situation. To do so, please contact the contact options listed under Section 1.

(d) Right to revoke your consent: If you have consented to the collection and processing of your personal data, you may revoke your consent at any time with effect for the future, but without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. You can also object to the use of your personal data for the purposes of market and opinion research as well as advertising and to unsubscribe from receiving our newsletter (see section 4.4). To do so, please use the contact options listed under Section 1.

(e) Supervisory authority responsible for possible complaints: You have the right to file a complaint with the competent data protection supervisory authority.

11. CALIFORNIA RESIDENTS: The California Consumer Privacy Act

The California Consumer Privacy Act (“CCPA”) provides California resident users (referred to here as “California consumers”) with specific rights regarding their personal information. This section describes California consumers’ rights and explains how they can exercise them.

Access to Specific Information and Data Portability Rights

California consumers have the right to certain information about TeePublic’s collection and use of their personal information over the past 12 months. This Privacy Policy describes the types of personal information TeePublic collects, how it is processed by TeePublic and the third parties with whom TeePublic shares such information and the purpose for that sharing.

Exercising Access, Data Portability, and Deletion Rights

California consumers have the right to request that TeePublic deletes any of their personal information collected from them, subject to certain exceptions set out in the CCPA. These rights may be exercised by clicking this link: Do not sell my Personal Information or by e-mailing [email protected]. Only the relevant California consumer, or a person registered with the California Secretary of State that is authorized to act on a California consumer’s behalf, may make a verifiable consumer request related to that California consumer’s personal information. California consumers can also make a verifiable consumer request on behalf of their minor child.

California consumers may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

  1. provide sufficient information that allows TeePublic to reasonably verify identity; and

  2. describe the request with sufficient detail that allows TeePublic to properly understand, evaluate, and respond to it.

Response Timing and Format

TeePublic will endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If more time is required (up to 90 days), TeePublic will inform you of the reason and extension period in writing. There is no fee for processing verifiable consumer requests unless it is excessive, repetitive, or manifestly unfounded.

Non-Discrimination

TeePublic will not discriminate against anyone for exercising any of their CCPA rights. However, certain financial incentives may be offered to the extent permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive that is offered will reasonably relate to California consumers’ personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program would require prior opt in consent, which may be revoked at any time.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California consumers to request certain information regarding TeePublic’s disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please e-mail to [email protected].