How Dashery Helps Creators Get Discovered with Built-In SEO Tools

Jul 29

At Dashery, we're not just powering your merch store, we’re helping your audience find it!

One of the most overlooked parts of launching a merch store is making sure it can actually be found online. That’s where SEO (Search Engine Optimization) comes in, and Dashery is built with strong SEO fundamentals so creators can grow their reach organically.

Here’s how we help your merch rise to the top of search results.

1. Your Store Is Always Indexable By Default

From the moment your Dashery store goes live, it’s set up to be found. We use "index, follow" tags across all storefronts, which tells search engines like Google that your pages are open to being crawled and indexed.

Translation? You don’t have to do anything special to get discovered. Your store is ready for search traffic from day one.

2. We Don’t Limit Discoverability; We Promote It

Some platforms make it harder for creators to be found in organic search. Not Dashery.

We’ve built features specifically designed to boost your visibility:

Automatic sitemap generation: We create and update a sitemap for your store, helping search engines quickly find your key albums, collections, and products.
Metadata optimization: Behind the scenes, we structure your store’s data to enhance how it appears in search results, with proper titles, descriptions, and other key info that helps your content stand out.
Crawl optimisation: We use “robots.txt” to focus search engine crawlers to your content, and not waste time on other pages.

3. Smart SEO for Custom Domains

Using a custom domain? Great. We’ve got your SEO covered there, too.

When you connect a custom domain (like yourstore.com), Dashery automatically adds a canonical tag to your store's Dashery subdomain (yourstore.dashery.com). This tells search engines to treat your custom domain as the official version, so your brand stays front and center in search results.

4. Google Search Console Support

Want even more control over your SEO? You can connect your custom domain to Google Search Console to:

Track your store’s visibility in search
See which search terms are driving traffic
Request indexing of new products or updates

This gives you direct insight into how people are discovering your merch, and tools to grow your reach even more. You can follow Google’s guide here.

TL;DR: Dashery Is Built to Get You Found

We believe that great merch deserves to be seen. Whether you’re using a default Dashery subdomain or a custom domain, our SEO tools are designed to help your store appear in search results and grow your audience, without needing to be an SEO expert.

Ready to get discovered? Start your store today → https://www.dashery.com

Amanda Timmerman