Make Every Tour Stop a Merch Moment: How To Use Live Shows to Create Merch

Are you a podcaster, comedian, or content creator that hosts live shows or tours to meet your fans?

If you’ve wondered how you can make merch a fun & engaging part of your fans’ experience at the show, Dashery can help!

Our friends at How Did This Get Made have the best strategy for integrating merch into their live shows. Since each show is totally different, they take the funniest joke or theme from the evening and turn it into a unique memento of the show. 

<— Like this design from their New York show in 2023!

<— Or this one that became an iconic name for HDTGM fans everywhere!

 Check out their shop to see all the funny ideas that came from shows this year!

This strategy has also worked for other great podcasts like Hey Riddle Riddle, who added their poster artwork for fans prior to the live shows - and then came up with great merch ideas after.

Or, do what Hello from the Magic Tavern did, and release a shirt with all your tour dates ahead of time so fans can get their merch to wear to the show!

Pro Tip: Create a QR code poster and display it to fans at shows. Then they can easily scan and order their merch without the hassle of lugging things home! Bonus, you don’t have to manage unwieldy inventory either 😈

<— Check out this example that comedian Drennon Davis displayed at a recent show!

If you host live shows for fans, show-specific merch is an incredible way to keep engaging with them long after the curtain goes down. A souvenir of the fun they had, an inside joke with other fans, and a tie to content they’ll love for years to come. Got plans for a live show? Start working on your design today!